What Is Copywriting?

Photo by Mikhail Pavstyuk on Unsplash

Copywriting is the process of writing persuasive text for the purpose of advertising or marketing. The goal of copywriting is to create a message that will persuade people to take a certain action, such as buying a product or service. Copywriters are responsible for creating ad headlines, taglines, and body copy, as well as developing overall campaigns.

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Little Red Bird, flitting around to deliver words to the page | Creative Thinker & Writer | MBTI Specialist | Join me ⤵️ robinnemesszeghy.medium.com/membership

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