14 Ad Concept Sketches for a Bread Company

Let’s break some bread over some ads

Photo by Rodolfo Marques on Unsplash

I put together 14 ad sketches I created for a bread company that has just come out with a new type of bread. They might be helpful if you yourself are needing to create ads at some point in your career.

Feel free to take a look for some ad creation inspiration.

#1: This bread ain’t no airhead

Sketch done by author

Sketch Explanation: This new whole-wheat bread is purported to be healthier because the new process doesn’t destroy the goodness of the wheat, as the normal Chorleywood process does. The bread contains less water and air than normal, so the texture is also better. This ad would play to the new bread having less air pockets and a better texture. The ad sketch is of a supposed “airhead”, which is the opposite type of bread to the new non-airhead bread that contains more wheat and less air.

#2: Here at [Company Name], we give “breaking bread” a whole new meaning